Google Analytics Academy

12 Important Metrics in Google Analytics 4 (Beginner Friendly Guide)

Google Analytics 4 can feel overwhelming—but it doesn't have to be. In this video, we break down the 12 most important metrics that every beginner should know to track and grow their website effectively. From "Users" and "Sessions" to "Bounce Rate" and "Engagement Rate," learn what these numbers mean and how to use them to improve your ...

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