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Mar 8, 2022
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Sathy on Instagram: "The Rocket Mortgage Super Bowl commercial (2020) featuring Jason Momoa was one of the most memorable and strategically effective ads of the year. Airing during Super Bowl LIV, which reached an audience of ~99.9 million U.S. viewers, the brand invested approximately $5.6 million for a 30-second spot, aligning its message with the cultural power of humor and relatability. Instead of focusing on mortgage rates or financial jargon, Rocket Mortgage positioned its service around e
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