The finance app market covers a broad range of personal and business financial needs, from everyday banking and payments to investing, budgeting and credit management. The services available have ...

Attraction begins with instrumentality. People are drawn to others when the interaction helps them achieve something in that moment, and the principle translates directly into how users relate to ...

For more than a decade, installs served as the anchor metric for mobile user acquisition. They offered a universal way to measure scale, benchmark efficiency, and understand how well campaigns reached ...

AI startups are entering an increasingly crowded market. As paid acquisition costs rise and new tools compete for attention, many teams are looking beyond traditional advertising to build credibility ...

App Store Optimization (ASO) is a mobile app marketing technique used to enhance an app’s ranking by strategically incorporating targeted keywords. The primary objective of ASO is to drive increased ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from ...

Eric Futoran is CEO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Take-Two, Miniclip, GOAT, Yahoo!, and ...

Phoena is a mobile adtech leader with an engineering background and experience spanning sales, partnerships, product, and operations. Currently, she leads sales and operations across the Americas at ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies and milk. The same applies to App Store Optimization (ASO) and paid marketing ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by precision, automation, and direct integration into the device itself.