Microsoft has quietly killed its controversial 'This Is an Xbox' marketing campaign following CEO Phil Spencer's departure amid a major leadership shakeup.

Microsoft's gaming division is shifting its strategy following the departures of Phil Spencer and Sarah Bond, as it gears up for the launch of Project Helix.

Also: Teardown gets multiplayer, Silent Hill 2 hits five million players, and Valve reveals new Steam hardware info ...

The campaign had initially been pegged to the launch of a dedicated Xbox digital storefront to rival Apple's App Store and Steam. That launch was delayed, and the mobile game store is still nowhere to ...

Xbox seems to have admitted in a roundabout way that it made a mistake with one of its most high-profile marketing campaigns.

Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

Microsoft is retiring its 'This is an Xbox' campaign as all references have been pulled from its website. This comes after ...

A new Xbox mode is coming to all Windows 11 PCs That includes laptops and desktops, and it arrives from next month Xbox mode offers a streamlined UI as well as resource savings — it's the new name for ...

The official announcement of Microsoft's "This Is An Xbox" marketing campaign is no longer accessible online, and appears to have been removed at some point in the last two weeks.

After sharing the first basic details about its next Xbox console earlier this month, Microsoft has revealed more about the ...

As the next-gen Xbox PC Project Helix console is teased, Microsoft CEO Satya Nadella reiterates Xbox's game plan to 'extend' past traditional consoles.

Microsoft unveils Project Helix, which the company says will be able to play Xbox and PC games -- more so, we'd assume, than what they can now.