We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some fantastic fishing! The Eye Drops are an artificial and scented round plastic ...

Soft plastic lures have become a powerful tool for targeting snapper. Their natural movement in the water often triggers aggressive strikes. By working the lure slowly along the bottom, anglers can ...

When it comes to antique fishing lures and other tackle, I’m more of an accumulator than a collector. If I see something cool for short money at a tag sale, then I’ll latch on to it. I don’t collect ...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...

Similar to years past, glide baits were once again a trend at this year's ICAST show. There are several big bait options for the freshwater crowd, including a three-in-one mega glide bait from SPRO as ...

A Lancaster County science fair champion has earned international honors for developing a fishing lure that won’t contribute to the problem of plastic pollution in waterways. Hempfield High School ...

Anglers of all ages are encouraged to enter the fishing derby that will benefit the Neal Taylor Nature Center. (Courtesy photo) The Neal Taylor Nature Center is getting ready for its 28th annual Fish ...

SPRINGFIELD, Mo. (KY3) - On Thursday, the U.S. Postal Service dedicated its new freshwater fishing lure stamps at Wonders of Wildlife in Springfield. This release celebrates the beauty and ingenuity ...

Joshua has been playing video games for as long as he can remember. He's currently playing just about any and every new AAA story-based game. In his free time, he enjoys buying, building, painting, ...