The Business & Financial Times on MSN
PR CORNER with Prosper Delali AYAYEE: Why Public Relations must sit in the board room
Last week’s edition saw a brief background in public relations and how its absence in any corporate organisation is a recipe for disaster. Undoubtedly, PR serves as a link between institutions and ...
Aisha Nyandoro and Victoria Nelson explore negotiation, reputation and leadership strategy, and how women can navigate bias ...
Official messaging is increasingly adopting the language of internet culture, such as memes, gaming references, and short-form videos. What are the risks of ‘gamifying’ real wars?
Opinion
The Perception of Safety: Why A Name Display Will Always Fall Short in the Fight Against Fraud
India's Caller Name Presentation system intends to provide caller identification, yet it may mislead users into overconfidence amid rising fraud.
The lesson from the current situation is that communication benefits from clearly articulating the objective early. Stakeholders want to understand what leadership is trying to achieve.
Explore diverse political science careers beyond academia. Learn how skills in analysis and communication open doors in public service, corporate roles, an ...
A recent study in the Journal of Personality and Social Psychology suggests people consistently overestimate how much their ...
Kate Middleton and Prince William’s strategies to protect the image of the British monarchy include careful communication, closeness with the public, and public decisions designed to strengthen trust ...
In the age of artificial intelligence (AI), perception is no longer just social currency, but it is algorithmic capital, writes Aparna Kumar ...
One of the few hazards that attends the disciplines in the humanities and the social sciences is the constant queries about the career ...
Study with equal numbers of Black and white Democrats and Republicans finds that social media users are more likely to act on endorsements of TV programs by people of the same political party. However ...
By looking back at history, we often discover that the smallest details — a title before a name, a phrase repeated in print — ...
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