Supermarket fashion is more popular than ever. Thanks to great prices, good quality and convenience it’s never been easier or stylish to shop in the aisles. Now, George at Asda is taking it ...

UK retailer Asda will open its first of 10 standalone concept stores for clothing and homeware brand George in Peterborough on 12 March 2026.

The contract follows the successful opening of Asda's first two George standalone stores in Leeds and Hull in 2025.

The Peterborough launch will see the existing Asda Living outlet transformed into the George concept, marking the first relaunch of 2026. It will feature a new layout designed to “enhance the shopping ...

Supermarket chain Asda has accelerated the rollout of its 'George' concept stores, starting with Peterborough.

The concept, which stocks an expanded range of Asda's George clothing and home lines, launched in Leeds and Hull last year as a replacement to the Asda Living brand ...

Asda has announced the first UK location for 10 new standalone George concept stores. The supermarket chain has confirmed ...

A MAN has died in front of horrified shoppers at an Asda after suffering from a “medical incident”. Emergency services rushed to the scene at the Asda West Swindon superstore just before 5pm on Friday ...

In the days when real-life meet-cutes are becoming increasingly rare as the population relies on dating apps, budget supermarket Asda is taking matters into its own hands. The UK retailer is playing ...

Many people may still be swiping right in the hope of meeting their perfect match for Valentine's Day. However, Asda is giving its customers a unique way to find their other half ahead of February 14 ...

Asda will giving out red baskets to shoppers this Valentine's Day as it seek to “encourage real-life interactions”. Asda will be introducing the red baskets for single shoppers on Saturday, February ...