Media pitches are one of the best ways to get your brand featured in a big-name media outlet. But pitching isn’t easy: As I’ve written about before, chances are good that, no matter how awesome your ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

In all the excitement over social media the original vehicle for online social interaction, e-mail, tends to get overlooked as a central component of how to connect with people to achieve a specific ...

When you email someone for the first time, you’re going to have to have a great email subject line to get them to open it. Don’t feel bad if you’re not sure where to start. Some people have built ...