Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...
AI is beginning to influence purchasing decisions among Australian shoppers, prompting marketers to adjust strategies for reaching consumers.
MarTech on MSN
Most consumers use AI, but few fully trust it
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating ...
Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...
-- Of US consumers surveyed, 58% say they are paying attention to ingredients. -- Forty-five percent of Brazilians have used AI to recommend beverages in the past year compared with 27% in the US. -- ...
iMGP Global Partner, an investment management company, released its fourth quarter 2025 investor letter for the “iMGP Small ...
A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the decision-making ...
New research shows sport participation predicts premium spending. US gym-goers spend $23,000 more yearly, and the ...
Sephora's Canadian expansion, AI reshaping shopping, and retail bifurcation highlight evolving strategies amid market ...
Inflation and tariffs may dominate headlines, but their lasting impact is behavioral. They accelerated an existing shift ...
Retail confidence fell in early 2026 after a strong year for consumer spending, but demand for big-ticket items such as cars and furniture remains resilient.
A research report published in the Journal of Nutrition Education and Behavior examines how the rapid digitalization of the ...
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