For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's Amazon Ads. What makes this business so powerful is its ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, made the announcement at the tech giant’s annual event, unBoxed 2024. He said ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s Prime Video shook up the world of advertising.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's Amazon Ads. What makes this business so powerful is its ...

In a significant advertising deal, Amazon and Netflix are partnering to bring inventory from the streaming service's ad-supported tier to Amazon's DSP (demand side platform). The new integration will begin in Q4, and be available to marketers and ad buyers ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do not think about it at all because I think we have ...

Amazon 's cloud and retail juggernauts rightly get most of the attention on Wall Street. But there's a lesser-known gem becoming a bigger and bigger part of the company's overall business. Amazon's ad business, which launched in 2008 to help brands market ...