Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

A key stock-market theme of 2025 has been the slide in shares that stand to lose out from advances in artificial intelligence, chief among them being advertising agencies.

A Miami Herald and Tampa Bay Times investigation found the DeSantis’ administration’s use of public money to fund a campaign against marijuana and abortion access was more sprawling than previously ...

OpenAI says there are no ads in ChatGPT after users reported strange prompts over the weekend, but it is probably just a ...

The Advertising Standards Authority said ads for all three brands used the term ‘sustainable’ without providing any evidence ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of ...

Implementing the following strategies can help your digital ad marketing campaigns as your business evolves with the latest ...