This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.

A key stock-market theme of 2025 has been the slide in shares that stand to lose out from advances in artificial intelligence, chief among them being advertising agencies.

A Miami Herald and Tampa Bay Times investigation found the DeSantis’ administration’s use of public money to fund a campaign against marijuana and abortion access was more sprawling than previously ...

The advertising watchdog exposed one ad for suggesting patients could “skip the doctors” with an at-home PSA test ...

Explore the best sites to buy YouTube views from five trending providers with safe delivery and real-looking engagement so ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Big 12 commissioner Brett Yormark thinks that Pete Bevacqua took things too far in the wake of Notre Dame missing the College ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...