Microsoft is hiring new marketing specialists for its Xbox games division following the ill-fated and confusing 'This is an Xbox' advertisement campaign.

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Bond wore out her welcome within the company and was the mastermind behind the "This Is An Xbox" ad campaign that didn't land ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

You might soon be able to stream Xbox games using the Xbox Cloud Gaming feature without paying a dime. Microsoft is said to be testing this offering currently, trading out a cost for the Game Pass ...

Microsoft's latest advert showcasing the capabilities of its Xbox One console isn't so good for people who have already bought one. The advert features the hot phrase "Xbox On," which is inadvertently ...

Sarah Bond's departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the 'This Is an Xbox' ad campaign.

It's interesting how spoiled everyone is... and they forgot that wide-use media has an insane cost, and the only way to PAY for that cost, and still make a profit... is advertising. The truth is that ...

Xbox appears to be laying the groundwork for ads in its cloud gaming service, according to a new report from Windows Central. The outlet spotted reports from several users who were met with a pop-up ...