What Is a White Label Product? White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the ...

Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...

When running a successful food business, there are many factors to consider. One critical aspect that can make or break your success is partnering with the right white label partner. Choosing the ...

Startups frequently encounter a daunting hurdle: expanding rapidly without escalating costs and time to market. White labeling, which involves teaming up with suppliers who provide pre-existing ...

Aldi is finally putting its name on its products. The grocer, which runs nearly 3,200 stores in the U.S., tells Fast Company that it’s launching its first-ever namesake brand and putting its name on ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

White label goods have emerged as a potent threat to established players in China across categories as diverse as fashion, FMCG, and appliances, dominating retail as well as ecommerce. However, the ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Private label sales are growing, with some projections saying store-specific brands could push to 30 percent of grocery sales in the next 10 years. That surge is turning discount chains like Dollar ...