Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

I love to catch bass no matter which lure I use. But there still has to be a best way, right? On my way up to a recent Northwoods bass fishing week, a friend asked if there was some specific bite I ...