Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...