Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its ...

Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its ...