A study commissioned by the Southeastern Conference and the Big Ten has concluded that a proposal to allow the pooling of ...

Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The ...

CANNES, France, June 16, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads today unveiled a study that shows how outcome-based advertising across ...

Entertainment industry employment has rebounded after the 2023 Hollywood strikes but only a portion of the job losses has been recovered, according to the latest Otis College Report on the Creative ...

NEW YORK (AP) — TV shows like “Abbott Elementary,” “Hacks,” “Heartstopper,” “The Last of Us” and “Yellowjackets” helped increase the ranks of LGBTQ+ characters on prime time by 4% over the previous ...

Couples Spend , 43 Days a Year Streaming TV, , Study Finds. According to a recent study, one third of couples in the U.K. spend a total of about 43 days a year streaming TV. . Advanced Television ...

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released a study, conducted by Dynata, focusing on active adult, retirement community ...

“This study with Samba TV is a demonstration of what’s possible when research and media come together.” The study also highlights the complementary power of how traditional TV marketing and Amazon Ads ...