Three new watches will be available in October that celebrate Ayrton Senna’s first win at the Monaco Grand Prix 30 years ago in 1987. Ayrton Senna mastered both dry or wet tracks with the same passion ...

In one of the most unlikely partnerships in recent memory, Tag Heuer is set to release a limited Super Mario smartwatch powered by Wear OS. The luxury smartwatch has seen some substantial changes to ...

While so many watch brands enjoy the buzz created by contemporary celebrity brand ambassadors, Tag Heuer maintains its loyal recognition of Ayrton Senna, years after his untimely death in 1994. He was ...

TAG Heuer marked the 50th anniversary of its racing-inspired Monaco model by launching a retro limited edition, fittingly, during the Monaco Formula 1 Grand Prix last weekend, where Lewis Hamilton ...

Swiss luxury watchmaker TAG Heuer has introduced a limited-edition Heuer Carrera Red Dial watch, paying homage to Jack Heuer’s visionary model from the 1960s. With a fiery red appearance, the heritage ...

Ever since the immensely successful MoonSwatch collaboration between Omega and Swatch, eyes have been firmly on TAG Heuer with the hope that the brand will bring back the legendary plastic Formula 1 ...

TAG Heuer has collaborated with Kith to revive its first Formula 1 watch that was originally released in 1986. The 10-piece collection is bright, colourful and screams of sporty 80s nostalgia. The TAG ...

TAG Heuer ambassador and professional tennis star Naomi Osaka has unveiled a new limited edition model of the Swiss luxury brand’s Aquaracer watch that places an emphasis on the personal importance of ...

TAG Heuer and Porsche have collaborated again on the TAG Heuer Carrera Chronograph x Porsche 963. inspired by the brands’ joint roots in motorsports, the watch features a skeleton dial, a Porsche ...

For the third time, TAG Heuer teams with Hiroshi Fujiwara, known as the godfather of streetwear, for a Carrera Chronograph ...

Art Basel Miami is nothing if not an all-out assault on the senses. There is the balmy tropical weather - in December. There’s the excessive display of (very tan) skin. There are the thumping dance ...

TAG Heuer’s Spring/Summer 2025 eyewear collection has landed – and it’s got more motorsport swagger than a Monaco pit lane. The Swiss brand, better known for making some of the best watches around, is ...