Taco Bell CEO Sean Tresvant took the stage to set the tone for a groundbreaking year centered around giving the brand’s biggest fans more ways to enjoy their favorites, more opportunities to try new ...

In late 2022, then-Taco Bell CEO Mark King said chicken presented a “big opportunity” for the brand. “Right now, a large percentage of our business is beef, and the Gen Z consumer wants chicken,” he ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Taco Bell, known for its Mexican-inspired ...

With the new year comes a chance for fast food brands to mix things up and reinvent their menus. Just this month, Jack in the Box launched a smash burger, McDonald’s reintroduced the Double Big Mac, ...

Taco Bell announced several new menu items at the Live Más LIVE event, including the return of crispy chicken nuggets. Cheese enthusiasts can look forward to the new Quesocrisp taco, featuring a shell ...

The fascinating history of Taco Bell's quesadilla-wrapped burrito starts with a rival fast food brand's 'secret' menu.

Taco Bell is putting fans in control of its menu. On Tuesday, July 22, the fast-food restaurant company announced the nationwide launch of Fan Style — a new in-app experience that lets fans create, ...

Taco Bell is trying out a cheesy new menu item — and it’s available exclusively at Sacramento-area locations for a limited time. The Crispy Triple Stack Taco debuted at local Taco Bell restaurants on ...

Taco Bell fans are calling it "a Christmas miracle" — but not everyone is feeling the holiday cheer. The fast-food giant announced that its cult-favorite Quesarito returned to menus nationwide Dec. 18 ...

Select Fan Styles will be featured on Taco Bell’s national menu for a limited time later this year Taco Bell is putting fans in control of its menu. On Tuesday, July 22, the fast-food restaurant ...