Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is described ...

Less than 11,000 gallons of this color have been tinted over the last 14 years. The announcement is part of the brand's recent campaign coined "The Loneliest Color," which aims to highlight its most ...

If you're looking to liven up your space with a new color, paint experts say these are the most popular colors of 2026 from Behr, Sherwin-Williams, and Valspar.

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

When it comes to articulating the design zeitgeist, there’s nothing today’s paint brands—Sherwin-Williams included—love more than a good color story. Each year trend forecasters take stock of the ...

CLEVELAND – Sherwin-Williams has named its 2026 Colormix Trend Forecast, the second iteration of its biennial approach to the annual color trend report. This iteration will focus on color evolution ...

CLEVELAND — Sherwin-Williams and HGTV Home by Sherwin-Williams are unveiling a unified 2026 Color of the Year: Universal Khaki. The 2026 Color of the Year is a warm, grounded neutral that offers a ...

When it comes to color, there is often an unspoken rule as it relates to color balance, pairings and creating a striking ...

Sherwin-Williams has a famously vast collection of paint shades, some of which have become so iconic to the interior design world that they are bordering on legendary. However, last year it announced ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 56 min 31 sec ago By Gillian Follett - 3 hours 16 min ago By Ad Age and Creativity Staff - 3 hours 40 min ago By Tim Nudd - 4 ...