For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie ...

Monolith services were the primary option when many of us were trying to build large-scale infrastructure a decade back. But things have evolved quickly, and this article is going to describe some of ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

For too long, marketers have been stuck in a false dilemma: Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by cookies and basic ...

Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. The ...