Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

To truly gauge training's effectiveness, a holistic approach is needed—one that marries the objectivity of numbers with the depth of personal insights. In the quest for effective training, evaluation ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Ethnographic research is gaining popularity as a means to better understand the motivations, behaviors, and attitudes of households toward the challenges they face. While in some ways similar to ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

The merger brings together Discuss’ AI-powered qualitative expertise, Voxco’s quantitative rigor, and Ascribe’s analytics to ...

In a world drenched in data, we must ensure that students know the meaning of numbers. Our world is awash in numbers. Headlines report the latest interest-rate cuts by the Federal Reserve, hikes or ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...