If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

March 5 (Reuters) - Billionaire Mike Ashley's Frasers has become the second-largest shareholder in sportswear brand Puma ...

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

Frasers Group, controlled by UK investor Mike Ashley, has built a 5.8% stake in PUMA SE (XTRA:PUM), becoming the sportswear company’s second-largest shareholder. The stake was acquired after a period ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Pokemon is expanding its 30th anniversary celebrations with a new sneaker collab, as Pikachu is set to headline PUMA’s latest ...

We’ve selected the most emblematic footwear models from the brand founded by Rudolf Dassler, recently brought under the control of the Chinese sportswear giant Anta.

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

German sportswear maker Puma on Thursday reported a loss in its fourth quarter amid weak sales. The firm also issued a fiscal ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.