An important component of marketing strategy is to "position" a product in perceptual space. But to realize a perceptual position we must model the link from physical characteristics to perceptual ...

When it comes to business, maximizing sales and profits are two fundamental objectives. Sales maximization is a business strategy that a company implements when it wants to focus on generating as much ...

Writing in the WSJ last week, economics professor Paul Rubin “takes the community organizer-in-chief to task for his dismissive comments about profit maximization” (ht/E. Frank Stephenson): In ...

The Nobel Prize-winning economist Milton Friedman once stated that a business' sole responsibility is "to use its resources ... to increase its profits." This mentality has persuaded many business ...

I asked Prof. Bainbridge whether I could cross-post this from Corporate Finance Lab, and he kindly agreed: What is the purpose of a corporation? Is it, as Nobel Economics laureate Milton Friedman ...