A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

From enhanced store intelligence to personalized apps and integrated online ordering, retailers spent the year shifting from ...