Pandora announced that Starbucks, Lexus, and Budweiser are the first brands on its new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of ...

NEW YORK, May 10, 2021 /PRNewswire/ — Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora, and ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Pandora just announced the beta-testing phase of its interactive advertising rollout, as the idea of talking to machines has become more common on apps, websites -- and, of course, with chatterboxes ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

Pandora's new Responsive Mobile Display focuses on viewability by automatically adjusting to the size of the phone's screen. Image source: Pandora Media, Inc. With its strong quarterly beat and raise ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest streaming music player in the U.S., will now offer ad-supported listeners access to on-demand listening experiences after viewing a ...

Selling local advertising in competition with FM radio stations is now a regular topic for Pandora Media CEO Joe Kennedy. He had plenty to say about the Internet streaming company’s on-going expansion ...