CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. This process is a great rule of thumb and can really help you turn your ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Starting a business is like setting off for an exciting journey. But it’s not always a smooth ride. As you venture into the world of entrepreneurship, some key ideas can steer you toward long-term ...

You have /5 articles left. Sign up for a free account or log in. I am currently taking an Introduction to Marketing course on Coursera as a way to think about the ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

If poring over dozens of resumes and spending hours scheduling interviews sounds like your idea of fun, please stop reading this article right now. Still here? For so many of us, the hiring process ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...