Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. Five years ago, experts whispered that the emergence of artificial ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Today, considerations like data and organizational alignment require CMOs to operate at a completely different intersection.

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

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AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Carpigiani North America, an Ali Group company, announced changes in its sales and marketing organization structure designed to tap into its talented leadership bench and accelerate the company’s ...

Two years ago, the Army leadership identified the need for and established, the Army Enterprise Marketing Office (AEMO) an enterprise-level strategic marketing organization. We sought to create a ...