Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook's B2B digital advertising channel. It's called Salesforce Lead ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the ...

"Treasure Data AI Marketing Cloud is built on the world's most trusted customer data foundation - helping brands turn data into intelligence, intelligence into engagement, and engagement into ...

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...

Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the company’s acquisition ...

Over 28% of Adobe’s (NASDAQ: ADBE) valuation can be attributed to its Marketing Cloud business, according to Trefis estimates. In 2016, the company generated over $1.6 billion revenues from Marketing ...