The streaming industry is opening its wallet. Over-the-top (OTT) platforms such as Netflix, Amazon and Disney now account for 20% of global spending on sports media

Streaming platforms are looking at overall engagement to measure success, putting YouTube at the top of the totem pole.

YOW.tv was born out of a major need in the industry,” says co-founder Joey Vasatka. “We’ve watched incredible films disappear into the void of giant platforms that built their libraries on the backs of indie filmmakers.

Rotate subscriptions: Sign up for one or two services at a time, binge the shows you want, then cancel and move on to the next. Bundle carefully: Some companies, like Disney, offer discounted bundles of Disney+, Hulu, and ESPN+. Check if it’s cheaper than paying separately.

ESPN announced a notable decision regarding its college football pregame show after making a deal with YouTube TV.