The first quarter is busy, and may be the strongest period for linear TV networks: award shows, college football playoffs -- and of course, the Super Bowl. For some hard-pressed linear TV networks, ...

Heading into upfront season, live, linear TV continues to suffer with viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks, in ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

EXCLUSIVE: There’s no doubt award shows are making at least a little bit of a comeback, and as viewership for the major ceremonies has ballooned this year, so has interest in what’s going on behind ...

Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing. Amid the rush to ...

MIAMI—Singular.live and Akta are collaborating to bring broadcast-quality graphics to Akta's FLEX channel playout in the cloud. FLEX channels are live linear TV channels scheduled entirely in the ...

Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation, and Contributing Editor, Streaming Media, sits down with Reed Barker, Head of Advertising, Philo, to discuss the economics ...

Ad-supported video on demand is growing relentlessly. But fact is, TV audiences still consume live linear content – they just want to be able to watch it on their own terms, said Matt Hill, head of ...

NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming - the new media model ...