69 percent of participants in a study said that just seeing the IMAX logo on a movie poster gives the sense it's of higher quality. The conventional wisdom for the past few years of everyone in town ...

Imax has started development on a new fleet of Imax cameras in cooperation with Kodak, Panavision, and FotoKem. At least four new, state-of-the-art film cameras over the next two years will roll out ...

Some of your favorite Marvel movies on Disney+ are about to look a lot taller, with the streamer announcing that it’s bringing the jumbo IMAX Enhanced format to its platform later this week. What’s so ...

A global pandemic which closed a majority of the world’s cinemas from 2020-21 just won’t keep large format exhibitor Imax down. This morning, Imax announced that it crossed a $10 billion milestone in ...

Back in November when it was announced that in lieu of a feature film, Marvel Entertainment & ABC were heading into production on a television series centered around Black Bolt and the Inhumans, we ...

CEO Rich Gelfond's relationships with filmmakers and stars like Tom Cruise fuel the company's global growth. IMAX delivered 20% of the global box office for “Oppenheimer” — shot entirely with IMAX ...

The conventional wisdom for the past few years of everyone in town not named Netflix has been: if you put a movie into theaters, it helps the film down the road once it lands on streaming. Knowing a ...