Hewlett-Packard plans to kick off a new brand advertising campaign Monday, spending hundreds of millions of dollars in an effort to convince businesses of its technology strength. As previously ...

HP and Amazon’s latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito’s “Crash the Super Bowl” contest, launched in 2006, has been one of the ...

In a pioneering move 18 months ago, HP Inc., helmed by chief marketing and communications officer Antonio Lucio, bestowed a clear and unprecedented mandate to its advertising agency partners, grounded ...

HP will soon be launching the Elite x3, probably one of the most interesting Windows 10 Mobile device so far (which is telling or damning of the platform). Naturally, it is revving up the marketing ...