The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bolt, One Football, M.Ad School of Ideas , Meta, Sinfona Smith Square We're halfway ...

Olympics logos are often one of the things we most remember about the world's biggest sporting spectacle: sometimes even more than the sporting action itself. Over the years, we've seen vastly ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The NHL has some of the most historic and unique logos in the entire world of sports. Now that there are 32 teams in the NHL ...

Ask any football fan, and they’ll probably tell you that their favourite logo in the sport is the one worn by the club they support. The best logos and badges form a huge part of the connection ...

NEW YORK, NEW YORK – JUNE 02: Detail of a jersey patch worn by DJ LeMahieu #26 of the New York Yankees for Lou Gehrig Day during the first inning of Game Two of a doubleheader against the Los Angeles ...

The Washington State Cougars have lived towards the bottom of the PAC12 for most of the school’s history. The football team has been through the coaching carousel and is now on their third coach in ...