Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

Creating a slogan for your shoe business can be a highly rewarding experience that helps boost your sales if done effectively. Without the proper message in mind, you could spend endless hours ...

Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It ...

Having a good campaign slogan doesn’t guarantee victory, but it certainly helps. Voters keep it in mind as they evaluate candidates’ statements and actions. It frames candidates’ campaigns, and if the ...

Monash University provides funding as a founding partner of The Conversation AU. One of this piece’s authors (Howard Manns), a migrant, obviously struggles with English and literacy issues. He thanks ...

I saw a congressional candidate’s lawn sign the other day. The slogan read: “A New Voice for the Valley.” Not the San Fernando Valley. This was the state’s Central Valley. The sign for a candidate ...

In politics, it seems, bad times make good slogans. Herbert Hoover’s promise of “a chicken in every pot” did not get him re-elected in 1932, but it was a far more ingenious catch phrase than the ...