A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...

Anyone working in industry is familiar with the many, and varied, opinions of auditors. Those being audited are much less familiar with receiving solutions (a.k.a. answers) from auditors. The number ...

Looking to SEO keyword research is one way to determine which topics to tackle on your website. But how do you know if you are missing out on other, more lucrative opportunities? Conducting a content ...

These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals. Illustration: Lisa ...

Ryan Darani is a freelance search-engine-optimization professional based in the UK. Designing an SEO strategy on a small budget can be challenging, but generating traffic is possible. Start by doing ...

An observation of the difference between an organization's goals and what it has achieved to date. Such analyses may deal with product features vs. competition and current market share vs. potential ...