At the CES event in Las Vegas this week, Fitbit unveiled a new Bluetooth Smart-enabled, wrist-worn activity tracker, called Fitbit Flex. Like most of Fitbit's other trackers, the Flex also promises to ...

Wearable tech and fitness gadgets enjoyed a renaissance this year, and that trend is set to continue into 2015 as more affordable devices like the Fitbit Flex hit the ground running. The Flex is a ...

San Francisco-based Fitbit has commercially launched its first wristworn activity and sleep tracking device, Fitbit Flex, which it first announced at the Consumer Electronics Show in January. Fitbit ...

The Fitbit Flex has officially gone on sale for $100 online and in U.S. retail stores. We saw the “OG fitness-tracking dongle” at CES earlier this year, where it was clear that Fitbit was trying to ...

LAS VEGAS--(BUSINESS WIRE)--CES – Fitbit, Inc., the leader in the fast-growing Connected Health and Fitness category, today announced a relationship with Tory Burch to develop a collection of stylish ...

Meet Fitbit's next Fitbits. The fitness-tracker company is unveiling two new devices today, the $150 Charge 2 with heart rate monitoring and a larger screen, and the smaller, "swim-proof" $100 Flex 2 ...

Sleep tracking wearables, smart alarms, and fancy light bulbs are the future of a good night's rest. But how much can they achieve? Tory Burch Gives The Fitness Tracker A Fashionable Makeover The Tory ...