Facebook is starting to monetize its reels platform with overlay ads, which gives users another way to monetize their content. Reels monetization will roll out gradually. By mid-March, overlay ads ...

Are you a print subscriber? Activate your account. 1 day 15 hours ago By Ad Age Staff - 1 day 17 hours ago By Ewan Larkin - 1 day 17 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago 1 day ...

Today, Meta CEO Mark Zuckerberg announced the global rollout of Facebook Reels, a short-form video format developed to compete with the rapidly growing social platform TikTok. The announcement also ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company ...

Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign ...

After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to the ...

If revenue generation marks a nascent feature’s graduation to maturity, then Instagram’s TikTok clone, Reels, has arrived, as the Facebook-owned platform just launched ads on the short-video feature ...

April 22 (Reuters) - Facebook Inc (FB.O), opens new tab on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media ...