The Energizer campaign is running in Session M’s platform. In-app rewards are a tactic that more brands are eyeing as a way to target groups of engaged users. “Energizer, in partnership with MEC, ...

Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women. Energizer hopes to gain market share from ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. A revamped Energizer Bunny stars in a new campaign for the battery maker that resurrects a version of its long-running “keeps ...

Energizer alleges Duracell is violating an agreement that bars rival from using its bunny in the U.S. Energizer Bunny Get up-to-the-minute news sent straight to your ...

When Energizer released ‘Escape of the Bunny’ it had no idea it was drumming up a creative platform that would erode a rival’s unique brand assets and last for decades. DDB Needham Worldwide created ...

The same rules in life apply to beacon advertising programs: Don’t be annoying or people are going to leave the party. “You’d just delete the app if you got seven push notifications in one place,” ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Energizer Holdings has replaced TBWA/Chiat/Day with a new ...

We asked our readers to vote for their favorite commercials of all time. Top creatives from the World Creative Rankings and The Drum’s Judges’ Club then ranked the ads. Now, we bring you the ...