Hypergrowth startups are not just buying ads more efficiently, they are rebuilding the logic of digital marketing from the ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams.

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...