The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google parent AlphabetGOOGL recently dodged one legal bullet. However, when a second antitrust case, this time focused on digital advertising, restarts on Sept. 22, the outcome could be less favorable ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. All the handwringing couldn’t be further from the truth in ...

NEW YORK—In an important development that could streamline and improve the way digital ads are invoiced, the Interactive Advertising Bureau (IAB) has released its Digital Advertising Invoice API ...

We all know PBS is supported by “viewers like you.” However, the average viewer sees a lot of ads each day. Those ads come in every format—from billboards to sponsored content on a phone ...

Google faces a September trial after the Justice Department asked a federal judge on Friday to force the Big Tech giant to sell off parts of its monopolistic digital advertising business. US District ...

“This has been a very big project for the company,” Justin Allen, senior strategic consultant for Statara, told HousingWire. “Rather than using outside tech platforms to run digital advertising ...

All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...