The global insight company analysed the Brand Recall of 28 TV ads classed as football-themed, to see if viewers exposed to the ads were able to recall them and correctly attribute them to the right ...

Created by AMV BBDO, the campaign features several football-mad protagonists and their clumsy attempts at persuading their loved ones to invest in a new TV in time for this summer's big sporting event ...

EDUCATION SECTOR SPOTLIGHT: Currys/PC World has launched a new ‘multichannel’ advertising campaign around the back to school period. A three-part TV ad series centres around the various charm tactics ...

Currys has launched a new ad campaign to spotlight its trade-in and recycling initiatives, which it sees as a key driver of growth for the business. The electrical retailer, which finds itself at the ...

With November now upon us, so too is the eagerly anticipated slew of Christmas ad campaigns to get us in the festive spirit. Currys PC World has become among the first to launch the annual countdown, ...

Customers at Currys couldn't help but laugh after the electronics giant let a Gen-Z employee script their latest advert. The resulting work features an older staff member discussing the store's latest ...

High street retailer Currys PC World has had two complaints about misleading ads upheld against it by the UK's advertising watchdog. The Dixons Carphone-owned stores and website were found by the ...

Currys PC World is putting £6m behind its Christmas campaign as it looks to put its brand front and mind this festive season and convince cautious consumers to spend. The ‘Get it right’ campaign, ...

Electrical retail chain Currys PC World has been reprimanded for the second time for showing a ‘misleading’ advert for 4K TV. The Advertising Standards Authority (ASA) upheld a complaint that the TV ...

Electrical retailer Currys PC World has been admonished by Britain's ad regulator after boasting that its Knowhow Cloud product "protected and backed up" a customer's data "in our military grade ...

DSGi-owned electricals chain Currys has unveiled a brand-building ad campaign designed to bolster its reputation for service. Using the strapline “We can help”, the ads represent a shift “away from ...