When you think of a classic breakfast cereal, what comes to mind? For me, it’s not colorful fruit-flavored loops or cinnamon coated wafers, but original Cheerios. While they may not pack a sugar bomb, ...

Cheerios holds a special place in our hearts—literally and figuratively. First introduced in 1941, Cheerios has been a staple breakfast cereal for over 80 years. This cereal has stood the test of time ...

Macho men and women, beware. General Mills, the maker of Cinnamon Toast Crunch, Lucky Charms, Fiber One, and Cheerios, has a clever new trick, according to a lawsuit brought against the company this ...

Out with the “O” and in with the heart. General Mills is replacing the most recognizable shape in the cereal kingdom, the Cheerios’ “O”, with heart-shaped pieces. It’s all a part of the food maker’s ...

80% of Americans tested were found to have been exposed to chlormequat, which has been linked to issues with puberty and reproduction, a study claims Gabby Jones/Bloomberg/Getty Chlormequat — a ...

Out with the "O" and in with the heart. General Mills is changing the most recognizable shape in the cereal kingdom, the "O", to include heart-shaped pieces in its two most popular varieties of ...