From soft, creamy neutrals to bold, saturated hues, Behr’s best-selling paint colors of 2025 hint at where interior design is ...

Behr paint is championing a "new neutral" for the upcoming year. On July 30, the company announced that Hidden Gem, a smoky blend of blue and green, is their official new color of the year for 2026.

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

Forget the blue period, Behr is officially in its teal era. The paint company has named Hidden Gem (N430-6A), a muted blue-green, its 2026 Color of the Year. Typically, paint brands’ Colors of the ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Behr paint ...