Alpina is no more; say hello to BMW Alpina. The Bavarian automaker announced in 2022 that it would be purchasing and ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was ...

Formerly independent high-performance brand BMW Alpina has become an exclusive standalone marque in the BMW Group.

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.