Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to ...

With global marketing trends feeding more and more blog posts, social media campaigns and videos into existing search engines, and with Facebook now surpassing Google in the amount of traffic driven ...

According to AdRoll research business marketers are finding Facebook an attractive venue for retargeting campaigns. Spending is up 31% year-over-year for retargeting ads, and has increased 61% for B2B ...

All of your Facebook business-to-business (B2B) marketing data can now be found on one concise dashboard in Salesforce Lead Analytics for Facebook. Salesforce wants to help Facebook become a veritable ...

Facebook is the preferred social channel for B2B decision makers, according to research from Hotwire. One in four respondents cited Facebook as their preferred social media platform when seeking ...

Want to promote your small businesses to consumers on Facebook? Simple. It’s easy to find plenty of examples about business-to-consumer marketing (many of which are promoted by the company on Facebook ...

Are you still sitting on the sidelines, missing out on all the marketing and branding opportunities Facebook Live has opened for businesses around the world? If yes, it's time to let go of your ...

The burgeoning plethora of digital channels floating around out there in cyberspace means marketers working overdrive to ensure they are ticking all required boxes. Social media alone sees some ...

B2B companies in search of best practices face a unique set of challenges. Every business is different, data can be scarce, and signals for user quality are in difficult to access offline siloes.

Opinions expressed by Entrepreneur contributors are their own. Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly ...