PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Voice actors have the power to transport audiences to other worlds. A particularly meaningful type of voice acting—audio description or description narration—is vital to making television, movies, ...