That’s because poor sales have reportedly forced Apple to cut production and reduce the marketing budget for the Apple Vision ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

Discover how Apple Glasses 2026 will revolutionize augmented reality with AI features, AR navigation, and seamless ecosystem ...

Apple acquired a startup that provides virtual-reality experiences for watching live events. The purchase of NextVR could lead to Apple building more VR capabilities into its products. Apple Glasses ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.

Spectrum and Apple will stream select 2026 Lakers games live in an immersive format on Apple Vision Pro, with replays and ...

Apple’s revolutionary invention, Virtual Paper, is poised to transform the realm of mixed-reality content and animation, something that has the potential to reshape ads, books, magazines, and beyond ...

Apple's (NASDAQ: AAPL) virtual reality (VR) headset will be released in a few weeks and could change the expectations for headsets in the future. But it won't have much of an impact on Apple for years ...

Apple has trademarked the names of Apple Reality One and Reality Pro, possibly for the upcoming mixed reality headset. Meta virtual reality will be more open & cheaper than Apple's solution. Meta will ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...