Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

A history lesson on vodka, how Absolut is making art as easy to access as music, and the woman making connecting the iconic brand to new artists. Art is in Absolut’s DNA. In 1986, Andy Warhol became ...

June marks the arrival of Pride Month, and in time-honored tradition, a kaleidoscope of rainbow-versioned brand logos will splash across our collective social feeds. Last year, a number of top 50 ...

Vodka label Absolut has unveiled an innovative new Canadian market ad campaign that taps into the power of artificial intelligence (AI) to mix special cocktails that embody the spirit of some of the ...